Reframed

Every choice counts. In an age of fast-paced consumption, REFRAMED proposes the opposite: giving new life to the glasses you no longer wear by integrating them into a truly sustainable cycle.

The Concept

REFRAMED is our circular economy initiative for eyewear. We collect your used frames and sunglasses, inspect them with artisanal precision, and send them back out into the world with a new story. By handing your items over to us, you help prevent the waste of high-quality materials (such as metal, acetate, and titanium) and reduce your environmental footprint.

We've closed the loop: less waste, better protection for the planet.

How Does It Work?

1. Technical Evaluation: Our experts thoroughly assess the condition, durability, and restoration potential of your frame.

2. Valuation and Integration: We assign a fair value to each piece. Once accepted, it enters the REFRAMED network, where it is sanitized, polished, and prepared for display so it can be discovered by those who value sustainability combined with a prestigious brand.

National Recognition

REFRAMED was awarded the National Circular Economy Sustainability Award (SME category). This recognition demonstrates that environmental responsibility and high quality go hand in hand.

Choosing REFRAMED glasses means choosing a more sustainable future.